TalentQuote Website Experience Specification v1.0
Status: Approved Draft
Purpose: Define the structure, navigation, user experience, page architecture, CTA behavior, and funnel alignment of the TalentQuote website experience.
This document is limited to the public website and authentication entry points. Product application flows such as Talent Catalog, Talent Profiles, MSA unlock, Interview Requests, and Activations belong in a separate Product Experience Specification.
This document is subordinate to:
- TalentQuote Strategic Pyramid v1.1
- TalentQuote Master Summary v3.1
- TalentQuote Approved Positioning Framework v1.0
- TalentQuote Commercial Funnels v1.0
- TalentQuote KPI & Funnel Metrics v1.1
- TalentQuote Website Copy Guide v1.0
Cómo leer este documento
Este documento está escrito en formato bilingüe.
La versión en español existe para alineación interna.
La versión en inglés representa la definición oficial para marketing, diseño, website frontend y growth.
Este documento NO define copy.
Este documento NO define la experiencia interna del producto.
Este documento define:
- Qué páginas existen
- Qué secciones contiene cada página
- Qué CTA existen
- Qué funnel soporta cada página
- Qué experiencia debe vivir el visitante antes de entrar al producto
PARTE I — Website Experience Specification (Español)
<!-- WEBSITE_OBJECTIVE_ES -->Objetivo del Sitio Web (ES)
El sitio web existe para convertir visitantes en:
- Registered Accounts
- Product Access
- Discovery Calls
- Qualified Opportunities
El objetivo principal NO es generar reuniones.
Las reuniones son una ruta secundaria dentro del funnel Assisted Buying.
El sitio web termina cuando el usuario se registra, inicia sesión, agenda una Discovery Call o entra al producto.
<!-- WEBSITE_PRODUCT_BOUNDARY_ES -->Límite Website vs Product (ES)
Website Incluye
- Home
- Browse Talent Landing
- How It Works
- Pricing
- Sign In
- Registration
- Discovery Call entry point
Product NO Incluido Aquí
- Talent Catalog completo
- Talent Profile
- Favorites
- MSA Flow
- Unlock Profiles
- Interview Request
- Activation Flow
- Client Dashboard
El Website debe generar interés, confianza y entrada al producto.
El Product debe manejar exploración completa, perfiles, entrevistas, MSA, activación y operación.
<!-- SITE_NAVIGATION_ES -->Arquitectura General del Sitio (ES)
Navegación Principal
- Home
- Browse Talent
- How It Works
- Pricing
- Sign In
CTA Global:
Start Exploring Talent
(Primary CTA leading to account creation)
Comportamiento esperado: si el usuario ya inició sesión, debe ir al producto. Si no ha iniciado sesión, debe ir a registro o Sign In.
<!-- HOME_PAGE_ES -->Página Principal (ES)
Objetivo:
Convertir tráfico en creación de cuentas.
<!-- HOME_HERO_ES -->Hero
Elementos:
- Headline
- Supporting Copy
- Primary CTA
- Secondary CTA
CTA Principal:
Start Exploring Talent
CTA Secundario:
See How It Works
Discovery CTA:
Book a Discovery Call
<!-- HOME_PROBLEM_ES -->The Problem
Objetivo:
Explicar Hiring Latency.
<!-- HOME_COMMERCE_ES -->Engineering Capacity, Not Recruiting
Objetivo:
Comparar Traditional Recruiting vs TalentQuote.
<!-- HOME_INSTANT_MATCH_ES -->Instant Match
Objetivo:
Explicar:
- Available Talent
- Interview-Ready Talent
- Availability Engine
<!-- HOME_HOW_IT_WORKS_ES -->How It Works
Need Engineering Capacity
↓
Create Account
↓
Access TalentQuote
↓
Evaluate Available Talent
↓
Activate Capacity
<!-- HOME_WHY_ES -->Why TalentQuote
Bloques:
- Available Talent
- Human + AI Validation
- Availability Engine
- Flexible Activation
- Product-Led Access
<!-- HOME_ONIKOM_ES -->Built by Onikom
Objetivo:
Credibilidad.
<!-- HOME_FINAL_CTA_ES -->Final CTA
Headline:
Your Roadmap Shouldn’t Wait For Hiring
CTA:
Start Exploring Talent
<!-- TALENT_CATALOG_ES -->Browse Talent Landing Page (ES)
Mostrar ejemplos de talento disponible, explicar Instant Match, presentar categorías de talento y motivar el registro.
Nota:
Browse Talent es una página pública del sitio web.
Su objetivo es mostrar ejemplos de talento disponible y servir como punto de entrada hacia el producto.
Los usuarios autenticados pueden ser redirigidos al catálogo completo dentro del producto.
Los usuarios no autenticados deben ser dirigidos a registro o inicio de sesión.
Contenido Público
- Talent Categories
- Role Examples
- Sample Talent Cards
- Blurred Profiles
- Instant Match Explanation
- Register CTA
- Sign In CTA
<!-- ACCOUNT_CREATION_ES -->Registration & Authentication (ES)
Objetivo:
Convertir visitantes en cuentas registradas.
Flujo
Account Registration
↓
Email Verification
↓
Sign In / Authenticated Session
↓
Product Entry
<!-- HOW_IT_WORKS_PAGE_ES -->How It Works Page (ES)
Objetivo:
Explicar el modelo TalentQuote.
Flujo Oficial
Need Engineering Capacity
↓
Create Account
↓
Access TalentQuote
↓
Evaluate Available Talent
↓
Activate Capacity
<!-- PRICING_PAGE_ES -->Pricing Page (ES)
Objetivo:
Reducir incertidumbre comercial.
Debe Explicar
- Talent-as-a-Service
- Monthly Engagements
- Flexible Duration
- Replacement Policy
- Activation Process
<!-- DISCOVERY_CALL_ES -->Discovery Call Experience (ES)
Objetivo:
Soportar Assisted Buying.
Flujo
Website
↓
Discovery Call CTA
↓
Scheduling Page / Form
↓
Confirmation
↓
Sales Process
<!-- FUNNEL_ALIGNMENT_ES -->Funnel Alignment (ES)
Product-Led
Home
↓
Browse Talent
↓
Start Exploring Talent
↓
Register / Sign In
↓
Product Experience
Assisted Buying
Home
↓
Discovery Call CTA
↓
Scheduling Page / Form
↓
Sales Process
Founder-Led
Founder Deck
↓
Strategic Meeting CTA
↓
Strategic Sales Process
Website User Journeys (ES)
Anonymous Visitor
Home / Browse Talent Landing
↓
Start Exploring Talent
↓
Register / Sign In
↓
Product Experience
Returning User
Home
↓
Sign In
↓
Product Experience
Assisted Buying
Home / Pricing / How It Works
↓
Discovery Call CTA
↓
Scheduling Page / Form
↓
Sales Process
Alcance MVP vs Future Scope (ES)
Debe Existir en MVP
- Home
- Browse Talent Landing
- How It Works
- Pricing
- Sign In
- Registration
- Discovery Call Scheduling Experience
Sprint 2
- Role-specific Landing Pages
- Founder Content / Insights
- FAQ Section
- Comparison Section
- Improved Trust & Credibility Blocks
Future Scope
- SEO Content Hub
- Partner / Accelerator Landing Pages
- Customer Stories
- Localization
- A/B Testing Infrastructure
Home Page Layout (ES)
- Hero
- The Problem
- The Insight
- Instant Match
- How It Works
- Talent Categories
- Trust & Credibility
- Why TalentQuote
- Built by Onikom
- Final CTA
PART II — Website Experience Specification (English)
<!-- WEBSITE_OBJECTIVE_EN -->Website Objective (EN)
The website exists to convert visitors into:
- Registered Accounts
- Product Access
- Discovery Calls
- Qualified Opportunities
Meetings are a secondary path within Assisted Buying.
The website ends when the user registers, signs in, books a Discovery Call, or enters the product.
<!-- WEBSITE_PRODUCT_BOUNDARY_EN -->Website vs Product Boundary (EN)
Website Includes
- Home
- Browse Talent Landing
- How It Works
- Pricing
- Sign In
- Registration
- Discovery Call entry point
Product Not Included Here
- Full Talent Catalog
- Talent Profile
- Favorites
- MSA Flow
- Unlock Profiles
- Interview Request
- Activation Flow
- Client Dashboard
The Website should generate interest, trust, and product entry.
The Product should handle full exploration, profiles, interviews, MSA, activation, and operations.
<!-- SITE_NAVIGATION_EN -->Site Architecture (EN)
Primary Navigation
- Home
- Browse Talent
- How It Works
- Pricing
- Sign In
Global CTA:
Start Exploring Talent
(Primary CTA leading to account creation)
Expected behavior: if the user is signed in, go to product. If not signed in, go to registration or Sign In.
<!-- HOME_PAGE_EN -->Home Page (EN)
Purpose:
Convert traffic into registered accounts.
<!-- HOME_HERO_EN -->Hero
- Headline
- Supporting Copy
- Primary CTA
- Secondary CTA
Primary CTA:
Start Exploring Talent
Secondary CTA:
See How It Works
Discovery CTA:
Book a Discovery Call
<!-- HOME_PROBLEM_EN -->The Problem
Explain Hiring Latency.
<!-- HOME_COMMERCE_EN -->Engineering Capacity, Not Recruiting
Compare Traditional Recruiting vs TalentQuote.
<!-- HOME_INSTANT_MATCH_EN -->Instant Match
Explain:
- Available Talent
- Interview-Ready Talent
- Availability Engine
<!-- HOME_HOW_IT_WORKS_EN -->How It Works
Need Engineering Capacity
↓
Create Account
↓
Access TalentQuote
↓
Evaluate Available Talent
↓
Activate Capacity
<!-- HOME_WHY_EN -->Why TalentQuote
Blocks:
- Available Talent
- Human + AI Validation
- Availability Engine
- Flexible Activation
- Product-Led Access
<!-- HOME_ONIKOM_EN -->Built by Onikom
Purpose:
Credibility.
<!-- HOME_FINAL_CTA_EN -->Final CTA
CTA:
Start Exploring Talent
<!-- TALENT_CATALOG_EN -->Browse Talent Landing Page (EN)
Purpose:
Show examples of available talent, explain Instant Match, present talent categories, and motivate registration.
Note:
Browse Talent is a public website page.
Its purpose is to showcase available talent examples and act as an entry point into the product.
Authenticated users may be redirected to the full talent catalog inside the product.
Unauthenticated users should be directed to registration or sign-in.
Public Content
- Talent Categories
- Role Examples
- Sample Talent Cards
- Blurred Profiles
- Instant Match Explanation
- Register CTA
- Sign In CTA
<!-- ACCOUNT_CREATION_EN -->Registration & Authentication (EN)
Flow:
Registration
↓
Verification
↓
Sign In / Authenticated Session
↓
Product Entry
<!-- HOW_IT_WORKS_PAGE_EN -->How It Works Page (EN)
Need Engineering Capacity
↓
Create Account
↓
Access TalentQuote
↓
Evaluate Available Talent
↓
Activate Capacity
<!-- PRICING_PAGE_EN -->Pricing Page (EN)
Must explain:
- Talent-as-a-Service
- Monthly Engagements
- Replacement Policy
- Activation Process
<!-- DISCOVERY_CALL_EN -->Discovery Call Experience (EN)
Website
↓
Discovery Call CTA
↓
Scheduling Page / Form
↓
Confirmation
↓
Sales Process
<!-- FUNNEL_ALIGNMENT_EN -->Funnel Alignment (EN)
Product-Led
Home
↓
Browse Talent
↓
Start Exploring Talent
↓
Register / Sign In
↓
Product Experience
Assisted Buying
Home
↓
Discovery Call CTA
↓
Scheduling Page / Form
↓
Sales Process
Founder-Led
Founder Deck
↓
Strategic Meeting CTA
↓
Strategic Sales Process
Website User Journeys (EN)
Anonymous Visitor
Home / Browse Talent Landing
↓
Start Exploring Talent
↓
Register / Sign In
↓
Product Experience
Returning User
Home
↓
Sign In
↓
Product Experience
Assisted Buying
Home / Pricing / How It Works
↓
Discovery Call CTA
↓
Scheduling Page / Form
↓
Sales Process
MVP Scope vs Future Scope (EN)
Must Exist in MVP
- Home
- Browse Talent Landing
- How It Works
- Pricing
- Sign In
- Registration
- Discovery Call Scheduling Experience
Sprint 2
- Role-specific Landing Pages
- Founder Content / Insights
- FAQ Section
- Comparison Section
- Improved Trust & Credibility Blocks
Future Scope
- SEO Content Hub
- Partner / Accelerator Landing Pages
- Customer Stories
- Localization
- A/B Testing Infrastructure
Home Page Layout (EN)
- Hero
- The Problem
- The Insight
- Instant Match
- How It Works
- Talent Categories
- Trust & Credibility
- Why TalentQuote
- Built by Onikom
- Final CTA