TalentQuote Commercial Funnels v1.0
Status: Approved Draft
Purpose: Define how prospects discover, evaluate, and activate talent through TalentQuote.
This document is subordinate to:
- TalentQuote Strategic Pyramid v1.1
- TalentQuote Master Summary v3.1
- TalentQuote Approved Positioning Framework v1.0
- TalentQuote Website Copy Guide v1.0
- TalentQuote Brochure Copy Guide v1.0
- TalentQuote Lead Generation One-Pager v1.0
- TalentQuote Founder Presentation Deck v1.0
- TalentQuote Sales Brochure v1.0
This document does not define strategy.
Strategy is defined in the documents above.
The purpose of this document is to define how TalentQuote converts interest into account creation, interviews, and activations.
Cómo leer este documento
Este documento está escrito en formato bilingüe.
La versión en español existe para alineación interna.
La versión en inglés representa la versión oficial para futuras expansiones internacionales.
Los conceptos estratégicos permanecen en inglés en ambas versiones para asegurar consistencia.
PARTE I — Versión Estratégica Interna (Español)
Objetivo
TalentQuote no opera con un único funnel.
TalentQuote opera con tres funnels complementarios que convergen en el mismo resultado:
Interview Request
↓
Activation
Cada funnel existe para atender un tipo diferente de comprador.
Funnel 1 — Product-Led Acquisition
Propósito
Convertir tráfico en cuentas registradas.
Este es el funnel principal de TalentQuote.
Representa la visión de largo plazo del producto.
Usuario Objetivo
- Startup Founder
- Technical Founder
- Engineering Manager
- Product Leader
- CTO de startup o scaleup
Usuarios que prefieren explorar antes de hablar con ventas.
Activos Utilizados
- LinkedIn Content
- Email Campaigns
- Founder Content
- SEO
- Lead Generation One-Pager
Flujo
Traffic
↓
One-Pager
↓
Website
↓
Create Account
↓
Browse Talent
↓
Favorite Profiles
↓
Request Interview
↓
Interview
↓
Activation
CTA Principal
Explore Available Talent
CTA del Website
Botón Principal:
Explore Available Talent
Destino:
Create Account
Objetivo de Negocio
No generar meetings.
Generar cuentas registradas.
KPI Principales
- Accounts Created
- Profiles Viewed
- Profiles Favorited
- Interview Requests
- Activations
Funnel Ownership
Product-Led Acquisition
Owner:
Product + Marketing
Responsibility:
Drive account creation, platform adoption, profile exploration, and interview requests.
Funnel 2 — Assisted Buying
Propósito
Ayudar a compradores que requieren interacción humana antes de registrarse o avanzar.
Usuario Objetivo
- CTO
- VP Engineering
- Director of Engineering
- Compradores más tradicionales
Activos Utilizados
- Website
- One-Pager
- Email Campaigns
CTA Principal
Schedule a Discovery Call
Flujo
Traffic
↓
Website
↓
Schedule Discovery Call
↓
Calendly
↓
Discovery Call
↓
Sales Brochure
↓
Talent Review
↓
Interview
↓
Activation
Objetivo de Negocio
Reducir incertidumbre comercial.
KPI Principales
- Discovery Calls Booked
- Discovery Calls Completed
- Interview Requests
- Activations
Assisted Buying
Owner:
Sales
Responsibility:
Reduce commercial uncertainty and help qualified prospects move toward interviews and activations.
Funnel 3 — Founder-Led Acquisition
Propósito
Cerrar oportunidades estratégicas de alto valor.
Usuario Objetivo
- Enterprise CTO
- VP Engineering
- Strategic Partner
- Accelerator
- VC
- Systems Integrator
Activos Utilizados
- Founder Network
- Partnerships
- Podcasts
- Events
- Referrals
Documento Principal
Founder Presentation Deck
Flujo
Introduction
↓
Founder Deck
↓
Strategic Meeting
↓
Sales Brochure
↓
Talent Review
↓
Interview
↓
Activation
Objetivo de Negocio
Construir confianza estratégica.
KPI Principales
- Strategic Meetings
- Qualified Opportunities
- Activations
Founder-Led Acquisition
Owner:
Founder + Strategic Partnerships
Responsibility:
Build strategic trust, accelerate high-value opportunities, and open new distribution channels.
Funnel Interactions
Product-Led ↔ Assisted Buying
Prospects may register first and later request a Discovery Call.
Prospects may start with a Discovery Call and later create an account.
Assisted Buying ↔ Founder-Led
Strategic opportunities may begin through Sales and later require Founder involvement.
Founder-Led opportunities may transition to Sales for qualification and activation.
The funnels are complementary, not isolated.
Uso de Materiales Comerciales
Lead Generation One-Pager
Objetivo:
Generar curiosidad.
Uso:
- Outbound
- Ads
Website
Objetivo:
Convertir visitantes en cuentas registradas.
Uso:
Destino principal del tráfico.
Founder Presentation Deck
Objetivo:
Explicar la tesis detrás de TalentQuote.
Uso:
- Strategic Meetings
- Partnerships
- Enterprise Conversations
Sales Brochure
Objetivo:
Explicar el modelo comercial.
Uso:
- Discovery Calls
- Follow-ups
- Qualified Opportunities
A largo plazo, TalentQuote debe evolucionar hacia un modelo predominantemente Product-Led.
North Star Event
Talent Activation
An activation occurs when:
- Interview Completed
- Agreement Signed
- Payment Confirmed
- Talent Starts
Talent Activation is the primary success event across all TalentQuote funnels.
Long-Term Operating Model
TalentQuote is designed as a Product-Led platform.
Assisted Buying exists to reduce friction.
Founder-Led Acquisition exists to accelerate strategic opportunities.
Over time, most activations should originate from Product-Led Acquisition.
The objective is not to become a recruiting agency.
The objective is to build a scalable Talent-as-a-Service platform.
Estado Objetivo
A largo plazo, TalentQuote debe evolucionar hacia un modelo predominantemente Product-Led.
Distribución esperada:
- 70% Product-Led
- 20% Assisted Buying
- 10% Founder-Led
La meta no es maximizar meetings.
La meta es maximizar activations.
Fin de la Versión Estratégica Interna (Español)
La siguiente sección contiene exactamente la misma narrativa en inglés.
PART II — Commercial Funnels (English)
Purpose
TalentQuote does not operate through a single funnel.
TalentQuote operates through three complementary funnels that converge into the same outcome:
Interview Request
↓
Activation
Each funnel exists to serve a different buyer profile.
Funnel 1 — Product-Led Acquisition
Purpose
Convert traffic into registered accounts.
This is the primary TalentQuote funnel.
It represents the long-term product vision.
Target Users
- Startup Founder
- Technical Founder
- Engineering Manager
- Product Leader
- Startup or Scaleup CTO
Flow
Traffic
↓
One-Pager
↓
Website
↓
Create Account
↓
Browse Talent
↓
Favorite Profiles
↓
Request Interview
↓
Interview
↓
Activation
Primary CTA
Explore Available Talent
Business Objective
Generate registered accounts.
Not meetings.
Funnel Ownership
Product-Led Acquisition
Owner:
Product + Marketing
Responsibility:
Drive account creation, platform adoption, profile exploration, and interview requests.
Funnel 2 — Assisted Buying
Purpose
Support buyers who require human interaction before registering or moving forward.
Flow
Traffic
↓
Website
↓
Schedule Discovery Call
↓
Calendly
↓
Discovery Call
↓
Sales Brochure
↓
Talent Review
↓
Interview
↓
Activation
Primary CTA
Schedule a Discovery Call
Business Objective
Reduce commercial uncertainty.
Assisted Buying
Owner:
Sales
Responsibility:
Reduce commercial uncertainty and help qualified prospects move toward interviews and activations.
Funnel 3 — Founder-Led Acquisition
Purpose
Close high-value strategic opportunities.
Primary Asset
Founder Presentation Deck
Flow
Introduction
↓
Founder Deck
↓
Strategic Meeting
↓
Sales Brochure
↓
Talent Review
↓
Interview
↓
Activation
Business Objective
Build strategic trust.
Founder-Led Acquisition
Owner:
Founder + Strategic Partnerships
Responsibility:
Build strategic trust, accelerate high-value opportunities, and open new distribution channels.
Funnel Interactions
Product-Led ↔ Assisted Buying
Prospects may register first and later request a Discovery Call.
Prospects may start with a Discovery Call and later create an account.
Assisted Buying ↔ Founder-Led
Strategic opportunities may begin through Sales and later require Founder involvement.
Founder-Led opportunities may transition to Sales for qualification and activation.
The funnels are complementary, not isolated.
Commercial Asset Usage
Lead Generation One-Pager
Purpose:
Generate curiosity.
Website
Purpose:
Convert visitors into registered accounts.
Founder Presentation Deck
Purpose:
Sell the thesis.
Sales Brochure
Purpose:
Explain the commercial model.
North Star Event
Talent Activation
An activation occurs when:
- Interview Completed
- Agreement Signed
- Payment Confirmed
- Talent Starts
Talent Activation is the primary success event across all TalentQuote funnels.
Long-Term Operating Model
TalentQuote is designed as a Product-Led platform.
Assisted Buying exists to reduce friction.
Founder-Led Acquisition exists to accelerate strategic opportunities.
Over time, most activations should originate from Product-Led Acquisition.
The objective is not to become a recruiting agency.
The objective is to build a scalable Talent-as-a-Service platform.
Target State
TalentQuote should evolve toward a predominantly Product-Led model.
Expected distribution:
- 70% Product-Led
- 20% Assisted Buying
- 10% Founder-Led
The goal is not to maximize meetings.
The goal is to maximize activations.